How Craft Beer Can Attract New Audiences: A Focus on Clear, Inclusive Communication
Because we can't just talk to beer nerds
Most of my thoughts about craft beer these days revolve around the question, “How did we get here?” How is an industry I love so much struggling right now? I’ve probably touched on this in a few newsletters, but I often reference Bart Watson’s State of the Industry address at the Craft Brewers Conference (CBC) in 2023. In t…
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